Starbucks #RaceTogether Campaign
Coming not too long after McDonalds “Pay With Lovin'” marketing campaign, we have yet another lame marketing gimmick/Can’t We All Get Along ploy
CEO Howard Schultz is encouraging the company’s baristas to write said slogan on the sides of coffee cups. If customers inquire about what #RaceTogether means, he says they should strike up a conversation about American racial inequality.
Lookit, we can barely get most of these folks to make eye contact and now you want them to jump into a random discussion about racial relations? Gimme my coffee.I just want my coffee, man. I don’t want no hugs, I don’t want to talk about what’s it like to be black, just give me my coffee.
No, we’re not doing this, nope. Nevermind, “Can’t we all get along”, can we get some customer service up in this bitch?
Again, I can’t stress this enough, I just want my coffee, man. I don’t want no hugs, I don’t want to talk about what’s it like to be black, I don’t want to teach the world to sing